Want to make something go viral? Go viral with TikTok is the slogan of the decade. TikTok, as a social media platform, took the entire web by storm by creating a platform for short video content and made content creation accessible to everyone. With over 1.1. billion young users, it has huge business potential, and TikTok for business is the perfect opportunity for your digital marketing strategy. It’s time to discuss how and why you should use TikTok for business. TikTok launched its ads and marketing tool in 2022, which opened the gates for TikTok Advertising. TikTok advertising for businesses has been a game changer for many new small businesses, and now large brands have started tapping into its potential. Now, it is only wise you learn the benefits of advertising on TikTok.
TikTok boasts having one of the most vibrant and young sets of audiences, who are also active. The average engagement rate of TikTok is 17.6%, which has left social media giants Instagram and Facebook far behind with only 4-5% per cent engagement. TikTok meets all the demands of the fast-paced GenZ audience, and hence brands, become the ‘IT’ products of the GenZ population with advertising on the platform. Some do argue that such a young audience does not include decision-makers or breadwinners. Hence, there is no point in brand exposure until it is monetized. However, almost after a decade, TikTok has expanded beyond its reputation as a platform for teens and has a drastic rise in users, with users aged above 24 accounting for 59% and people aged 30 to 49 accounting for 30% of its user base.
The Right Platform for the Right Exposure
This wide, diversified audience is a playground for brands to create brand awareness and improve brand visibility. With a wealth of tailored content and distinct communities, it is easier to identify your target audience demographics and reach them with keywords and hashtags.
Anyone on TikTok can start a trend and go viral. TikTok trends are a great way to improve exposure and brand awareness. Tap into the potential of viral tikTok trends and get creative with your ad campaigns. Businesses also can make use of branded hashtag challenges like #GuacDance by Chipotle. Chipotle is famous on TikTok for its quirky approach towards marketing on the platform. One such campaign was the #GuacDance challenge, which challenged the audience to choreograph their dance for free Guacamole on National Avocado Day.
The #GuacDance challenge has over 1.1 billion views.
You can also start with brand takeovers and paid ad campaigns to reach an even wider audience. Let us understand more about TikTok advertising.
You don’t have to be a professional digital marketer to run ads on TikTok, it’s simple, affordable and pretty effective. All you need is a phone, an account and a creative mind. As TikTok supports more User Generated Content, you don’t need well-scripted elaborate videos taken in studios to gain the reach you expect. TikTok advertisem*nts are customizable and allow you to target who you want and how you want. There are a few ways to advertise on TikTok, let us understand them and learn to use them.
In-Feed video
This kind of ad shows on the For You page of the users, just like any other post. This works the same way as boosting on any other social media platform. This can be used to drive traffic to your website or boost your app downloads with clickable links. It lasts for 15 seconds or less and is skippable. The users can like, comment, share and follow your page and content through these videos.
Brand Takeovers
This is a full-screen static or dynamic display, delivering strong visual impact. These are non-skippable ads and show right when a opens TikTok but with no ability to like or comment. This format gives you the widest and deepest reach.
TopView Ads
This is the best ad placement on TikTok – your ad will be the first video users see when they open TikTok, capturing their attention immediately, similar to the Top of the Page for PPC.
Another most important advertising in Influencer Marketing. Collaborating with TikTok creators is a powerful form of influencer marketing, which enables you to promote your brand via user-generated content. Identifying the influencer whose content caters to your target audience and collaborating with them for your brand promotion is a great way to gain user trust for your brand. But ensure the content is authentic and engaging to reach more audience and go viral.
As a brand, you shouldn’t be confined to promotions and Advertisem*nts alone. Making creative and authentic content to strengthen your brand visibility can make you more trustworthy. Your content should project a unique brand voice and engage with other creators through comments to increase brand trust among customers. This ensures that engagement doesn’t stop at likes and shares alone, and you get actual traffic to your website and improve app downloads. This is where the actual conversions take place.
TikTok presents a golden opportunity for businesses to tap into a vast and engaged audience, particularly among the younger demographic. With its dynamic features and innovative advertising options, TikTok offers a platform where brands can creatively showcase their products or services and connect with their target audience in a meaningful way. From in-feed videos to influencer collaborations, there are various avenues for businesses to explore and leverage for maximum exposure and brand awareness. By embracing TikTok as part of their digital marketing strategy, businesses can not only enhance their visibility but foster genuine connections with their audience, ultimately driving growth and success in the digital realm.
