Topic: Booking Holdings Inc. (2024)

  • Leisure Travel
Booking Holdings Inc. is a travel technology company based in the United States. It operates a wide range of travel, tourism, and hospitality aggregators and metasearch engines such as Booking.com, Priceline.com, Kayak.com, Agoda.com, Rentalcars.com, Cheapflights, Momondo, and OpenTable. These websites operate in nearly 40 languages and 200 countries. In 2021, Booking Holdings was the leading online travel agency worldwide in terms of revenue, generating nearly 11 billion U.S. dollars. That year, the online travel market size worldwide was estimated to be worth roughly 433 billion U.S. dollars, up from the previous year’s total of 396 billion U.S. dollars. Meanwhile, the market size of the global tourism sector exceeded two trillion U.S. dollars in 2022.

Has Booking Holdings seen financial growth?

The global revenue of Booking Holdings rebounded in 2022, following a sharp drop at the onset of the coronavirus (COVID-19) pandemic. In that year, the company's revenue amounted to nearly 17.1 billion U.S. dollars, rising by over six billion U.S. dollars from 2021 and surpassing pre-pandemic levels. A similar trend can be seen in Booking Holding’s other performance indicators, such as net income and operating income. Unlike the company’s revenue, however, these performance indicators did not surpass their pre-pandemic levels in 2022. Booking Holdings’ net income worldwide surpassed three billion U.S. dollars in 2022, up from 1.17 billion U.S. dollars the previous year. Meanwhile, Booking Holding’s global operating income amounted to around 5.1 billion U.S. dollars. This was more than double the previous year’s figure in 2021.

What is Booking.com’s place in the online travel market?

In June 2023, Booking.com was the most visited travel and tourism website worldwide with over 614 million online visitors. TripAdvisor and Airbnb came second and third in the ranking, with roughly 188 million and 108 million visits, respectively. Booking.com’s mobile app was also the most downloaded online travel agency app worldwide in 2022. That year, the company’s mobile app recorded around 80 million aggregated downloads on iOS and Google Play. Meanwhile, the Airbnb app placed second in the ranking with roughly 52 million downloads. From February 2023 to June 2023, the estimated number of visits to Booking.com worldwide increased month-over-month, further highlighting the company’s popularity. The number of visitors in February 2023 amounted to 495.5 million and by June 2023, that figure increased to 614.1 million.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by Statista Research Department, Mar 1, 2024

Key insights

Online travel market size worldwide 599bn USD

Topic: Booking Holdings Inc. (1)

Detailed statistics

Online travel market size worldwide 2017-2028

Revenue of Booking Holdings worldwide 21.4bn USD

Topic: Booking Holdings Inc. (2)

Detailed statistics

Revenue of Booking Holdings worldwide 2007-2023

Market cap of Booking.com worldwide 78.2bn USD

Topic: Booking Holdings Inc. (3)

Detailed statistics

Market cap of leading online travel companies worldwide 2023

Get more insights

Editor’s Picks Current statistics on this topic

Current statistics on this topic

Online Travel MarketRevenue of Booking Holdings worldwide 2007-2023
Online Travel MarketNumber of bookings through Booking Holdings worldwide 2010-2023, by segment
Online Travel MarketSales and marketing expenses of Booking Holdings worldwide 2015-2023

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  • Premium Statistic Market size of the tourism sector worldwide 2011-2024
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  • Basic Statistic Market cap of leading online travel companies worldwide 2023
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Industry overview

  • Premium Statistic Market size of the tourism sector worldwide 2011-2024

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    Market size of the tourism sector worldwide 2011-2024

    Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

  • Premium Statistic Online travel market size worldwide 2017-2028

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    Online travel market size worldwide 2017-2028

    Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

  • Premium Statistic Revenue of leading OTAs worldwide 2019-2023

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    Revenue of leading OTAs worldwide 2019-2023

    Leading online travel agencies (OTAs) worldwide from 2019 to 2023, by revenue (in million U.S. dollars)

  • Premium Statistic Revenue distribution of leading online travel agencies (OTAs) worldwide 2021

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    Revenue distribution of leading online travel agencies (OTAs) worldwide 2021

    Selected leading online travel agencies (OTAs) worldwide in 2021, by share of revenue

  • Basic Statistic Market cap of leading online travel companies worldwide 2023

    Topic: Booking Holdings Inc. (11)

    Market cap of leading online travel companies worldwide 2023

    Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

  • Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

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    Estimated EV/EBITDA ratio in the online travel market 2024, by segment

    Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

  • Premium Statistic Number of employees at leading travel companies worldwide 2022

    Topic: Booking Holdings Inc. (13)

    Number of employees at leading travel companies worldwide 2022

    Number of employees at selected leading travel companies worldwide in 2022

Company financials

5
  • Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
  • Premium Statistic Net income of Booking Holdings worldwide 2007-2023
  • Premium Statistic Operating income of Booking Holdings worldwide 2007-2023
  • Premium Statistic Total assets of Booking Holdings worldwide 2007-2023
  • Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023

Company financials

  • Basic Statistic Revenue of Booking Holdings worldwide 2007-2023

    Topic: Booking Holdings Inc. (14)

    Revenue of Booking Holdings worldwide 2007-2023

    Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

  • Premium Statistic Net income of Booking Holdings worldwide 2007-2023

    Topic: Booking Holdings Inc. (15)

    Net income of Booking Holdings worldwide 2007-2023

    Net income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

  • Premium Statistic Operating income of Booking Holdings worldwide 2007-2023

    Topic: Booking Holdings Inc. (16)

    Operating income of Booking Holdings worldwide 2007-2023

    Operating income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

  • Premium Statistic Total assets of Booking Holdings worldwide 2007-2023

    Topic: Booking Holdings Inc. (17)

    Total assets of Booking Holdings worldwide 2007-2023

    Total assets of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

  • Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023

    Topic: Booking Holdings Inc. (18)

    Sales and marketing expenses of Booking Holdings worldwide 2015-2023

    Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)

Consumer behavior

5
  • Premium Statistic Gross bookings of Booking Holdings worldwide 2015-2023, by type
  • Premium Statistic Number of bookings through Booking Holdings worldwide 2010-2023, by segment
  • Premium Statistic Most popular travel and tourism websites worldwide 2024
  • Premium Statistic Number of aggregated downloads of leading travel apps worldwide 2023
  • Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023

Consumer behavior

  • Premium Statistic Gross bookings of Booking Holdings worldwide 2015-2023, by type

    Topic: Booking Holdings Inc. (19)

    Gross bookings of Booking Holdings worldwide 2015-2023, by type

    Gross bookings of Booking Holdings worldwide from 2015 to 2023, by type (in billion U.S. dollars)

  • Premium Statistic Number of bookings through Booking Holdings worldwide 2010-2023, by segment

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    Number of bookings through Booking Holdings worldwide 2010-2023, by segment

    Number of bookings through Booking Holdings worldwide from 2010 to 2023, by business segment (in millions)

  • Premium Statistic Most popular travel and tourism websites worldwide 2024

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    Most popular travel and tourism websites worldwide 2024

    Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

  • Premium Statistic Number of aggregated downloads of leading travel apps worldwide 2023

    Topic: Booking Holdings Inc. (22)

    Number of aggregated downloads of leading travel apps worldwide 2023

    Number of aggregated downloads of selected leading travel apps worldwide in 2023 (in millions)

  • Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023

    Topic: Booking Holdings Inc. (23)

    Number of aggregated downloads of leading online travel agency apps worldwide 2023

    Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Booking.com

4
  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
  • Basic Statistic Most well-known travel portals in the United States 2023
  • Premium Statistic Booking.com brand profile in the United States 2023

Booking.com

  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024

    Topic: Booking Holdings Inc. (24)

    Total visits to travel and tourism website booking.com worldwide 2021-2024

    Estimated total number of visits to the travel and tourism website booking.com worldwide from December 2021 to March 2024 (in millions)

  • Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country

    Topic: Booking Holdings Inc. (25)

    Share of visits to the travel website booking.com worldwide 2024, by country

    Share of visits to the travel and tourism website booking.com worldwide as of March 2024, by country

  • Basic Statistic Most well-known travel portals in the United States 2023

    Topic: Booking Holdings Inc. (26)

    Most well-known travel portals in the United States 2023

    Leading travel portals ranked by brand awareness in the United States in 2023

  • Premium Statistic Booking.com brand profile in the United States 2023

    Topic: Booking Holdings Inc. (27)

    Booking.com brand profile in the United States 2023

    Booking.com brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023

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